Special Events - Friday
Welcome Reception & Live Auction
The Welcome Reception and Live Auction is held on the trade show floor to give everyone another opportunity to visit with our exhibitors and other growers. A live auction a great time for competition and comrodery! Live auction prizes range from artwork, jewelry, hunting trips and toys! Following the Welcome Reception and Auction, the evening is open for you to enjoy one of the city's world renowned restaurants on your own.
Product Recall Crisis Management Forum
A call comes from the FDA saying some of your product has tested positive for salmonella at one of your retail customer locations. They say you must recall all product from that field and notify the press of the recall! WHAT NOW? The 2010 Crisis Management Forum will give you insight into what happens when a product recall is issued and how to coordinate with FDA, the press, your wholesale customers and the consumer. Do you have a Crisis Management Plan or a Crisis Management Team? What would happen if you are confronted with a ‘suggested’ product recall from FDA? The forum’s panel, headed by Dr. David Gombas, Sr. Vice President of Food Safety and Technology at United Fresh Produce Association in Washington, DC, will help you be better informed on product recalls.“Don’t Think It Can Happen To You??”—several southeastern growers that have dealt with recent product recalls will also be on the panel to discuss their experiences. This should be a very informative and enlightening session for all growers and producers.