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Produce Advocacy Bootcamp Trains First-Timers of United Fresh Washington Conference

Thursday, August 8, 2019   (0 Comments)
Posted by: Mary Kendall Dixon
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The annual United Fresh Washington Conference in Washington, D.C. brings together hundreds throughout the fresh produce supply chain, to address the industry’s most pressing public policy matters. This year’s Washington Conference, September 16-18, introduces a number of new events, including the Produce Advocacy Bootcamp, to fully prepare attendees for U.S. House of Representatives Meetings and U.S. Senate Congressional Meetings, September 17 and 18.

Designed for first-timers of the conference, the Produce Advocacy Bootcamp, September 16 from 8:30-11:45 am, provides effective strategies for sharing the produce industry’s voice with elected officials; an overview of the industry’s key issues; and guidance on continuing advocacy efforts for your business throughout the year.

Produce Advocacy Bootcamp Schedule

Rookies of the Washington Conference will “train” for their Congressional visits with the exercise-themed schedule of sessions:

FUEL UP: Breakfast and Meet Your Peers | 8:30 – 9:00 am

Start the day off connecting with fellow attendees during an informal breakfast.

WARM UP: Advocacy Day Basic Training | 9:00 – 9:30 am

Learn a typical day for a Member of Congress, discover what influential Congressional committees have jurisdiction over your business, and learn the basic elements of a Hill meeting.

CARDIO: A Run Through of Key Issues Impacting Our Industry | 9:30 – 10:00 am

Dive into a comprehensive discussion on the top policy asks and the issues they will impact during your Congressional visits, including food safety, labor, nutrition policy, trade and transportation.

WEIGHTS: How to Strengthen Your Presence | 10:00 – 10:45 am

Hear personal experiences from industry veterans’ time spent in Congressional visits, and gain tips for communicating your message in a meaningful and concise way.

STRETCHING & FLEXIBILITY: Interactive Role-Playing Exercises | 10:45 – 11:30 am

Take what you’ve learned and put it into practice as you participate in small group role-playing with your industry peers.

COOL DOWN: Advocacy 365 | 11:30 – 11:45 am

Learn various communication and engagement techniques to enhance the #PowerOfFresh message from home, empowering you and your team to build on the critical relationships you’ll create during your Congressional meetings.

Join us this September to help share our industry’s message and educate the nation’s top policymakers on the importance of the full supply chain of fresh fruits and vegetables and the sector’s impact on jobs, growth, and consumer demand. Learn more.


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